Free SEO + AI Visibility Audit

Free SEO Audit Tool with AI Search Analysis

Find out exactly what is stopping your website from ranking on Google — and from being cited in AI Overviews, ChatGPT, Gemini, Claude and Perplexity. 90+ checks, clear fixes, results in about a minute.

  • See your score without signing up
  • Step-by-step fixes for every issue
  • Free PDF report
Readiness scored for Google SearchAI OverviewsChatGPTGeminiClaudePerplexityBing / Copilot
90+SEO & AI checks
13audit categories
5AI engines scored
~60sto your report
Quick answer

What Is an SEO Audit?

An SEO audit is a check of everything that affects how well a web page can rank on Google: technical setup, on-page tags, content, speed, mobile usability, security and structured data. This free tool runs 90+ automated checks on any URL, gives a 0–100 SEO score and lists every issue with a priority and a step-by-step fix.

Run it on your homepage first, then on one page of each type (service, blog post, product), because problems in a template repeat on every page that uses it. Fix Critical and High issues first — they have the biggest effect on rankings and AI visibility.

What we check

What Does This SEO Audit Tool Check?

Every check is explained in plain English with a priority and step-by-step fix, so you (or your developer) know exactly what to do next.

AI Search Readiness

  • AI crawler access (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot…)
  • Paragraph-level citability score
  • Answer-first intro & question headings
  • Entity sameAs, freshness, llms.txt
  • Content visible without JavaScript

On-Page SEO

  • Title & meta description
  • H1 and heading outline
  • Canonical tag
  • Language, charset, doctype
  • Google snippet preview

Content Quality

  • Word count & depth
  • Readability (Flesch)
  • Keyword consistency
  • Text-to-HTML ratio
  • Scannable paragraphs

Speed & Core Web Vitals

  • Lighthouse mobile score
  • LCP, CLS, TBT, FCP, INP
  • Server response time
  • Compression, HTTP/2, caching
  • Render-blocking & minification

Crawling & Indexing

  • robots.txt rules
  • XML sitemap
  • noindex / nosnippet
  • URL canonicalization (http/https, www)
  • Soft 404s & redirect chains

Structured Data

  • JSON-LD validity
  • Organization / LocalBusiness
  • Breadcrumbs & WebSite
  • Article completeness
  • Ready-to-paste schema

Trust, E-E-A-T & Local

  • Author & expertise
  • About, contact & privacy pages
  • NAP & LocalBusiness signals
  • Reviews & social proof

Security

  • SSL validity & expiry
  • Mixed content
  • HSTS, CSP & security headers
  • SPF email record

Links

  • Broken link testing
  • Internal linking
  • Anchor text quality
  • nofollow & JS links

Images

  • Missing alt text
  • WebP / AVIF formats
  • Width/height (CLS)
  • Lazy loading & file size

Mobile

  • Viewport
  • Responsive CSS
  • Zoom & touch icons

Social & Accessibility

  • Open Graph & X cards
  • Form labels & button names
  • Landmarks & keyboard order
How it works

How Does the Free SEO Audit Work?

01

Enter your URL

Any public page — your homepage, a service page or a competitor's page.

02

We audit 90+ factors

Our crawler reads your page like Googlebot and AI crawlers do, checks your site files, and runs Google Lighthouse.

03

Fix what matters first

Issues are ranked Critical → Low with clear step-by-step fixes and schema code you can paste in.

Your report

What's Included in Your SEO Audit Report?

See your score instantly. Unlock the complete report (free) with your details to get the full fix list and a downloadable PDF.

InstantUnlocked
Overall score, grade & 13 category scores
AI engine readiness (Google AIO, ChatGPT, Gemini, Claude, Perplexity)
Full list of passed, warning and failed checks
Google Lighthouse speed & Core Web Vitals
Step-by-step fix for every issue—
Ready-to-paste Organization & WebSite schema code—
PDF report + copy by email—
Quick answers

SEO Audit FAQs

What does this free SEO audit tool check?

It runs 90+ automated checks across 13 categories: on-page SEO (title, meta description, headings, canonical), content quality and readability, crawling and indexing (robots.txt, sitemap, redirects, 404s), speed and Core Web Vitals via Google Lighthouse, security headers and SSL, links, images, structured data, mobile, accessibility, trust and E-E-A-T signals, and a dedicated AI Search Readiness section.

How is this different from other SEO audit tools?

Most tools stop at classic SEO. This audit also scores how ready your page is to be found and cited by Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity — including AI crawler access, citability of your paragraphs, entity signals and freshness — and gives you a prioritised fix for every issue.

How do I rank in ChatGPT, Gemini, Claude and Perplexity?

AI assistants can only cite pages their crawlers can reach and read. Allow AI search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot, Bingbot) in robots.txt, make sure content is in the HTML without JavaScript, open with direct answers, include specific facts and numbers, add Organization schema with sameAs links, show authors and update dates, and keep ranking well in Google and Bing — AI engines lean heavily on search indexes.

Is the SEO audit really free?

Yes. You can see your overall score, category grades, AI engine readiness and the list of issues without signing up. Add your name, email and phone once to unlock step-by-step fixes, schema code and a PDF report — also free.

Does it audit the whole website or one page?

It audits one URL deeply (plus site-wide signals like robots.txt, sitemap, HTTPS and www redirects). Audit your homepage first, then one page of each type — a service page, a blog post, a product page — because issues in a template repeat on every page built from it. For a full-site crawl, our team can run a complete technical audit.

What is a good SEO score?

Above 80 is strong, 70–79 is average, 50–69 needs work and below 50 means serious issues are holding you back. Do not chase 100 — fix the critical and high-priority issues first, because they move rankings the most.

What is GEO / AEO?

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) mean optimising your content so AI systems choose it as a source for their answers. It builds on SEO: crawlable, fast, trustworthy pages with clear, factual, self-contained answers and strong brand entity signals.

Will you store or share my data?

We store the audit results so you can reopen and share your report link. If you unlock the full report, we save the contact details you give us to send the report and to follow up about SEO help — we never sell your data. See our privacy policy for details.

Start now

Check Your Website's SEO Score Now

Free, takes about a minute.

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